As part of the release of one of the most anticipated blockbusters of this summer, the film Wolverine: Immortal, the film company Twentieth Century Fox is launching a new high-tech attraction.
The new interactive campaign will give users a unique opportunity to plunge into the world of Marvel comics, try on the indestructible skeleton of Wolverine and ride with the breeze on the roof of the superfast train racing through Tokyo tunnels. A virtual attraction that simulates one of the scenes from the movie “Wolverine: Immortal” will make you show what the daring participants are capable of, who will have to cut their way through the walls to fight off ninja attacks.
The new project uses the most powerful laser Kinect technology, which scans passing users and immediately projects a hologram, which is designed to attract the attention of the participant and begin an interaction with him.At the end of the simulation, each user will be able to get a personalized photo available for posting on Facebook.
The promotion will be available in more than 17 countries, including Mexico City, Brazil, India, New Zealand, the Philippines, Singapore, Hong Kong, Taiwan, Thailand, Austria, Belgium, France, Holland, Russia, Spain, Sweden and the United Kingdom.
Bettina Cherik, senior vice president of marketing, commented on the news: “Wolverine is a real icon of Marvel comics, and we are very pleased that fans around the world will have the opportunity to try on themselves the superpowers of this hero. The new interactive attraction is a real surge of adrenaline, like our new film. ”
Wolverine: Immortal is based on a series of legendary comics about the adventures of super teams, including the X-Men and the New Avengers. In the story, Logan (Hugh Jackman), known as Wolverine, goes to Japan, where he falls in love with the daughter of the head of the Yakuza clan. For the sake of love, Logan will have to confront her father, Singen, brother Samurai, the mercenary Viper and other dangerous enemies. His physical and emotional powers are on the limit, and Logan will have to fight not only against dangerous enemies, but also to look his fears of immortality in the eyes.